This is a commonly overlooked concept when companies start either a new website, or a website redesign. If you are about start with your website, you need to know, the website is a reflection of your company, but the result is about the VISITOR. It needs to be a place for the visitor to find what they want, and it needs to function how they want.
So often we make the mistake of creating a website exactly how we want it to look and function, and the visitor is not taken into account. When we do this, we don’t think of the visitor, and what they know. We need to assume they know little to nothing about your company, and the product or service you provide, and they really don’t care how you look in your picture.
Here are some simple questions that can help you focus on the visitor.
1. What is your product or service, and how would you explain it to a five-year old?
2. Do you have great (not just good) professional photographs of your products so they are clear, and easy to recognize? Worry more about the visitor wants/needs to see, and less about what you want to show.
3. Is your website simple? This is VITAL
4. If visitors left your site and went to a competitors website would you be confident they would choose you?
If you have any thoughts about usability or simplicity please add them. Let us know what has or has not worked for you.
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