Archive for February, 2010

Level2 in Haiti

Monday, February 22nd, 2010

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Recently, I was given the opportunity by Peavine Baptist Church and Score International to be part of a relief trip to Haiti.  We were given a window of about five hours to decide if we would be a part, and I really felt that I was to go and help out in anyway I could.  I thought I was going to Haiti to help and change them, but I was the one who was changed.

I won’t go into detail about the trip, but will tell you some experiences.  Most of the people there live in makeshift houses and have few to no amenities.  Most of the individuals were without and in need before the earthquake.  I did see houses that had collapsed and devastation, but what I will bring back from this trip is that the children there have nothing, but they are always happy.

Haiti 081 orphanage (43)

When we would walk down the street, children would run out just to wave and smile at you.  It was amazing.  We were involved in several clean up efforts at an orphanage, school, church, clinic, and the house of the missionaries(Haiti Gospel Mission).  We were able to hand out food to about a thousand people one morning, which was an awesome site to see.  As I am standing there in the ninety degree heat trying to keep order in this massive line, I am totally overcome with chills.  The day before, tickets were handed out in the villages surrounding the clinic, which would allow individuals to receive the food.  Some didn’t have tickets, some tried to rush the line, and one even tried to create a fake ticket.  It hit me right in the face.  What is going to happen when we stand before the Almighty?  Will we have tickets?  Will someone say to you, “why didn’t you tell me where to get a ticket,”  as some did.  Do you think you have the right ticket, but in the end it is a false one?  It was an incredible experience.  I don’t know if I did anything to change the country, but being in Haiti sure changed me.

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SEO vs SEM – Part 1

Saturday, February 20th, 2010

Search Engine Optimization vs Search Engine Marketing (SEO vs SEM)

Both are valuable and both are part of your web presence. In this series we will define what they are, how they can help, and how to utilize them.

Search Engine Optimization is defined as all the things you can do on your site, and for your site to make it more appealing and indexable by Search engines (google, yahoo, bing, etc.). For our purposes we will use Google in referencing search engines, since it is by far the most prominent and widely used (boasting over 2-3 billion searches a day)

Search Engine Marketing traffic that you pay for and control directly. This is essentially purchasing a link to your site, and then controlling exactly who sees it. You can specify your purchased ad to appear for people who search for something specific. For example, if you sell shelves, you can specify that your ad will appear on googles paid listing when people type in “cabinet shelves chattanooga” or “closet shelves tennessee”.

Below are graphics depicting paid listings and regular or “organic” listings.

Paid Listings

Regular or "organic" listings

Some people say that SEO encompasses SEM and some will argue the opposite. They are both valuable to your overall web presence though.