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We’ve all been in personal relationships that are going along just fine when one party decides they need to ‘define’ the relationship. You know how that can go especially if you are the one seeking the definition. Either you arrive with a well rehearsed set of questions and reasoned responses (rare result) and your relationships advances and flourishes…or you drive home kicking yourself for sounding vague, never making your point or being just plain incoherent (likely result).
Well the same is true when you think about engaging a design firm to help present your product, service or company to a potential global audience. You may think deciding about a website will be less emotional than that of a personal relationship but don’t be too sure. Remember, in today’s competitive marketplace your website serves as your business card, billboard, chief marketing tool and branding image to the public. In other words, it says everything about you so you want to get it right.
After reading that chances are your temperature is now rising, your heart may be pounding and a headache is coming on as you search for just the right words to communicate to the world what you are all about. Instead, be cam, smile and realize that’s why a creative team is here to help you. But keep in mind it’s important to be clear about what you desire because that will make the web development process a whole lot easier for you and the firm you select.
Here’s a good tip: Try to summarize what you want to communicate in sets of 3’s. Marketers will tell you that’s the best way to communicate the value of a product or of an idea. Even three words alone can sometimes be the best. Can anyone argue with: COKE IS IT. I LIKE IKE or I LOVE YOU?
Once you begin thinking in these summarized terms about your website it helps the design and programming team immensely. Remember, everyone wants the greatest website in the history of mankind…even though this tenure of mankind has only been around since the 1990’s. And, it is our desire to build you the most creative website possible but this can best be done when you are clear about what you want to say.
Try this: What is my product? What makes me (or my company) unique? What do I want to communicate to every visitor to my website?
Once this is clear you are ready to contact a web design company and we sure hope it’s ours. Because not only do we create with tremendous ingenuity…we also work with clients with a healthy dose of good humor and wit. We find this helps keeps the creative juices flowing for all involved with development of your website…of which you are the most important part. We hope you will let us help you!
To sum up:
- What is my product?
- What Makes my product unique?
- Be clear, concise, and think in 3’s
(see what we did there?)
Tags: Being Clear, Tips, What You Want
