We’ve all been in personal relationships that are going along just fine when one party decides they need to ‘define’ the relationship. You know how that can go especially if you are the one seeking the definition. Either you arrive with a well rehearsed set of questions and reasoned responses (rare result) and your relationships advances and flourishes…or you drive home kicking yourself for sounding vague, never making your point or being just plain incoherent (likely result).

Well the same is true when you think about engaging a design firm to help present your product, service or company to a potential global audience. You may think deciding about a website will be less emotional than that of a personal relationship but don’t be too sure. Remember, in today’s competitive marketplace your website serves as your business card, billboard, chief marketing tool and branding image to the public. In other words, it says everything about you so you want to get it right.

After reading that chances are your temperature is now rising, your heart may be pounding and a headache is coming on as you search for just the right words to communicate to the world what you are all about. Instead, be cam, smile and realize that’s why a creative team is here to help you. But keep in mind it’s important to be clear about what you desire because that will make the web development process a whole lot easier for you and the firm you select.

Here’s a good tip: Try to summarize what you want to communicate in sets of 3’s. Marketers will tell you that’s the best way to communicate the value of a product or of an idea. Even three words alone can sometimes be the best. Can anyone argue with: COKE IS IT. I LIKE IKE or I LOVE YOU?

Once you begin thinking in these summarized terms about your website it helps the design and programming team immensely. Remember, everyone wants the greatest website in the history of mankind…even though this tenure of mankind has only been around since the 1990’s. And, it is our desire to build you the most creative website possible but this can best be done when you are clear about what you want to say.
Try this: What is my product? What makes me (or my company) unique? What do I want to communicate to every visitor to my website?

Once this is clear you are ready to contact a web design company and we sure hope it’s ours. Because not only do we create with tremendous ingenuity…we also work with clients with a healthy dose of good humor and wit. We find this helps keeps the creative juices flowing for all involved with development of your website…of which you are the most important part. We hope you will let us help you!

To sum up:

• What is my product?
• What Makes my product unique?
• Be clear, concise, and think in 3’s

(see what we did there?)

Developing concepts and ideas for a website design, icon or logo, or any type of graphic development can seem like an overwhelming task at times. No matter how many websites you have created or logos you’ve developed, the creative process is always something that can take a lot out of you. True, there are days when this process seems to come as easily and naturally as walking or breathing, but those days come about less often then I would care to admit. This is where sketching, for me, enters the picture (no pun intended). Sketching out ideas and concepts helps me quickly sift throughout the ideas trapped inside my head. I must admit, I do spend a bit too much time in this phase of the project because of my love for it.

Layout sketches for Zoowee Music. Developed layout for container that would hold Artist profile, album list, songs, etc.

Thanks to an extremely talented artistic mother, I have been sketching obsessively since I was young. Thankfully web and graphic design gives me an outlet to put this obsession to use. Sketching out layouts for websites is essential to my process, but I really enjoy icon and graphic development. This is where the pen and pencil really helps me plan out how an objects or graphics will end up being rendered on the computer.

Zoowee Icon Development

Sketch for Zoowee Dashboard Graphics. Depicting the monitoring and managment of your Zoowee Bubbles.

Launch Icon Development

Rocky Horton helped me discover the graph paper moleskin (I know, I know its typical designer to carry this around but it fits so well into my bag and they are so easy to keep organized) which has really helped with sketches for websites and logos. Its a wonder I didn’t make this connection sooner (living in a pixel based world).

Layout sketch for Addicted to the Outdoors

I’ll post a follow-up to this with more of my sketches once I get my sketch books together. This just happens to be the sketchbook sitting in front of me at the time, but I will sift through the boxes I have at home and post some more detailed images and more on my process in my next post.

Level2 Design 2010 Update from Level 2 Design on Vimeo.

Here is some very cool letter-form that is near downtown Chattanooga that I have been meaning to photograph for a while now. Let me know your thoughts.

Whoever’s Bronco this is… I like it.

Extra points if anyone can tell us where all of these photos are from. Anyone who can get them all exactly right will get a free custom Level 2 Design poster.

So often we make the mistake of creating a website exactly how we want it to look and function, and the visitor is not taken into account. When we do this, we don’t think of the visitor, and what they know. We need to assume they know little to nothing about your company, and the product or service you provide, and they really don’t care how you look in your picture.

Here are some simple questions that can help you focus on the visitor.

1. What is your product or service, and how would you explain it to a five-year old?

2. Do you have great (not just good) professional photographs of your products so they are clear, and easy to recognize? Worry more about the visitor wants/needs to see, and less about what you want to show.

3. Is your website simple? This is VITAL

4. If visitors left your site and went to a competitors website would you be confident they would choose you?

If you have any thoughts about usability or simplicity please add them. Let us know what has or has not worked for you.

My criteria for the top five are:

• Functionality
• Design
• interactivity

1. Tennessee -

Tennessee Tourism website

2. Montana -

Montana Tourism website

3. Texas -

Texas Tourism website

4. South Dakota -

South Dakota Tourism Website

5. Hawaii

Hawaii's Tourism Website

Honorable Mentions:

Pennsylvania
New Hampshire
Maine