Level 2D Blog

The copy for my website stinks . . . .

We’re not all copy-writers, or English majors, so writing copy can be a difficult task. It’s important to be succinct and grammatically correct, while also getting your point across. Here are a few pointers that will help you write effective copy for your website.

1. Brevity – Web audiences don’t like to read. Fewer words are better.

2. Graphics/Images – Support your brief text with a good picture or image. Remember, “a picture is worth a thousand words.”

3. Lists – Bullet points or numbered lists can be very effective.

4. Hierarchy – Important information must stand out. Font weight (bold), size, and color matter. A box containing key phrases from the text will be read before the text itself. Use the boxes to insure your main points are conveyed, especially when large amounts of text must be used.

5. Proper Grammar – Use proper tense consistently (first person, third person, etc.). Here’s a helpful link Elements of Proper Grammar

6. Keep it Simple – Although tempting to use big complex words and descriptors, don’t. You’ll only confuse the reader.

Broadly speaking, the short words are the best, and the old words best of all.
– Winston Churchill

7. Quotes – Use well-known sources and quotes to support your copy. Testimonials can add credibility, and are more likely to be read.

8. Key Words – Don’t forget about Search Engines – Be sure to include keywords wherever possible, but don’t be tacky. A good rule of thumb is to use a keyword no more than 5-7 times per 250 words.

9. Proofread – Show the text to 3 people who will provide honest feedback.

10. Avoid Clichés – Phrases such as “state-of-the-art,” “high quality,” and “high tech” are overused and ineffective. If it doesn’t sell you, it won’t sell the reader.

Using these helpful copywriting hints will greatly improve the text and readability of your website.