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	<title>Level 2D Blog &#187; Level 2 Design</title>
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	<link>http://level2b.com</link>
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		<title>Nopone.com &#8211; The Future of Building</title>
		<link>http://level2b.com/nopone-com-the-future-of-material-goods/</link>
		<comments>http://level2b.com/nopone-com-the-future-of-material-goods/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 22:03:57 +0000</pubDate>
		<dc:creator>Nate Johnson</dc:creator>
				<category><![CDATA[Client Feature]]></category>
		<category><![CDATA[Level 2 Design]]></category>
		<category><![CDATA[Builders]]></category>
		<category><![CDATA[Building]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[Nopone.com]]></category>
		<category><![CDATA[Suppliers]]></category>

		<guid isPermaLink="false">http://level2b.com/?p=855</guid>
		<description><![CDATA[Bob's building a deck. He needs 34 2x4's, 3" Galvinized Nails, Deck Fastners, and Stainless Steel Screws. Bob logs on, posts the necessary items. He instantly receives 12 different offers from suppliers who have these items. He clicks accept, and goes to pick up his items. ]]></description>
			<content:encoded><![CDATA[<p>Humor me for a minute.</p>
<p>Bob&#8217;s building a deck. He needs 34 2&#215;4&#8217;s, 3&#8243; Galvinized Nails, Deck Fastners, and Stainless Steel Screws. Bob logs on, posts the necessary items. He instantly receives 12 different offers from suppliers who have these items. He clicks accept, and goes to pick up his items. </p>
<p>Where did he go to do this? <a href="http://www.nopone.com">Nopone.com</a>.</p>
<p>In short, Nopone.com connects Contractors, Builders, and &#8220;Do-it-yourselfers&#8221; to suppliers. It&#8217;s simple. Post the supplies you need, and suppliers who offer what you need place bids on the items. You see the bids instantly, and &#8220;accept&#8221; them.</p>
<p>Nopone.com has been gaining traction since November of 2010 when the team won the &#8220;<a href="http://thecompanylab.posterous.com/31175561" target="_blank">Will It Float</a>&#8221; competition in Chattanooga, TN. After that, they were invited to <a href="http://www.techstars.org/techstars-for-a-day/" target="_blank">Tech Stars For a Day</a> in New York City. All of this while programmers were busy coding in their mothers basement getting the site ready for launch. So who is this team?</p>
<p>Nathan Derrick and Level 2 have teamed up to build Nopone.com. While there isn&#8217;t actually anybody in their moms basement lighting keyboards on fire with their fingers, the team is a perfect blend of Geeks and Rednecks who together have the knowledge and experience to revolutionize the builder-supplier relationship.</p>
<p>&#8220;Like&#8221; Nopone on Facebook, then comment here telling us you did. Make sure and use the name that is on your facebook account so we can confirm, and fill out the email field (which will not be posted) so that we can email you. The first 25 people who do will get a $10 gift card to <a title="Pie Slingers Pizza" href="http://www.pieslingers.com" target="_blank">Pie Slingers Pizza.</a></p>
<p><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.facebook.com%2Fpages%2FNoponecom%2F122357281165242&amp;layout=standard&amp;show_faces=false&amp;width=150&amp;action=like&amp;colorscheme=light&amp;height=35" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:480px; height:20px; background-color:#F3DEB4; padding:10px; margin:10px 0 20px 0; border-radius:5px; -moz-border-radius:5px; -webkit-border-radius:5px;" allowTransparency="true"></iframe> </p>
]]></content:encoded>
			<wfw:commentRss>http://level2b.com/nopone-com-the-future-of-material-goods/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Posters</title>
		<link>http://level2b.com/posters/</link>
		<comments>http://level2b.com/posters/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 14:45:27 +0000</pubDate>
		<dc:creator>Nate Johnson</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Level 2 Design]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Level 2 Posters]]></category>

		<guid isPermaLink="false">http://level2b.com/?p=827</guid>
		<description><![CDATA[To help celebrate our move to St Elmo we have developed a collection of posters for the area. We currently have 3 available and will be adding more soon. Check them out and let us know if you would like one. We will be selling them along with our t-shirts. The posters are $20 for [...]]]></description>
			<content:encoded><![CDATA[<p>To help celebrate our move to St Elmo we have developed a collection of posters for the area. We currently have 3 available and will be adding more soon. Check them out and let us know if you would like one. We will be selling them along with our <a title="Level 2 t-shirts" href="http://www.level2b.com/t-shirts">t-shirts</a>. The posters are $20 for a 10&#8243; x 20&#8243;.</p>
<div style="width: 500px; clear: both;">
<div style="float: left; padding-right: 10px;"><img class="aligncenter size-full wp-image-814" title="office-corn-maize-web" src="http://level2b.com/wp-content/uploads/2010/12/office-incline-railway-web.jpg" alt="" width="160" height="320" /></div>
<div style="float: left; padding-right: 10px;"><img class="aligncenter size-full wp-image-818" title="office-st-elmo-thumb" src="http://level2b.com/wp-content/uploads/2010/12/office-st-elmo-thumb.jpg" alt="" width="160" height="320" /></div>
<div style="float: right; clear: right;"><img class="aligncenter size-full wp-image-814" title="office-corn-maize-web" src="http://level2b.com/wp-content/uploads/2010/12/office-corn-maize-web.jpg" alt="" width="160" height="320" /></div>
</div>
<p><strong>Full Size images:</strong><br />
<a href="http://level2b.com/wp-content/uploads/2010/12/office-incline-railway.jpg"><img class="aligncenter size-full wp-image-817" title="office-incline" src="http://level2b.com/wp-content/uploads/2010/12/office-incline-railway.jpg" alt="" width="500" height="1000" /></a></p>
<p><a href="http://level2b.com/wp-content/uploads/2010/12/office-st-elmo.jpg"><img class="aligncenter size-full wp-image-819" title="office-incline" src="http://level2b.com/wp-content/uploads/2010/12/office-st-elmo.jpg" alt="" width="500" height="1000" /></a></p>
<p><a href="http://level2b.com/wp-content/uploads/2010/12/office-corn-maize.jpg"><img class="aligncenter size-full wp-image-815" title="office-incline" src="http://level2b.com/wp-content/uploads/2010/12/office-corn-maize.jpg" alt="" width="500" height="1000" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>T-Shirts</title>
		<link>http://level2b.com/t-shirts/</link>
		<comments>http://level2b.com/t-shirts/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 14:41:04 +0000</pubDate>
		<dc:creator>Nate Johnson</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Level 2 Design]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[t-shirts]]></category>

		<guid isPermaLink="false">http://level2b.com/?p=825</guid>
		<description><![CDATA[Check out some of our Level 2 t-shirts. Print Trends Inc. printed these for us and they did an awesome job. If you need printing for&#8230; anything, they can help.
These bad boys are for sale so get yours while you can. You can get them $20 and we have the following sizes/colors:
Child Small &#8211; light [...]]]></description>
			<content:encoded><![CDATA[<p>Check out some of our Level 2 t-shirts. <a href="http://www.printtrendsinc.com/" target="_blank">Print Trends Inc.</a> printed these for us and they did an awesome job. If you need printing for&#8230; anything, they can help.</p>
<p>These bad boys are for sale so get yours while you can. You can get them $20 and we have the following sizes/colors:<br />
Child Small &#8211; light blue<br />
Small &#8211; tan<br />
Medium &#8211; tan<br />
Large &#8211; tan<br />
X Large &#8211; tan<br />
XX Large &#8211; tan</p>
<p>There are 2 designs as well.</p>
<p><a href="../wp-content/uploads/2010/12/merica-shirt-2up.jpg"><img title="merica-shirt-2up" src="../wp-content/uploads/2010/12/merica-shirt-2up.jpg" alt="" width="500" height="266" /></a></p>
<p><a href="../wp-content/uploads/2010/12/train-track-shirt-2up1.jpg"><img title="train-track-shirt-2up" src="../wp-content/uploads/2010/12/train-track-shirt-2up1.jpg" alt="" width="500" height="219" /></a></p>
<div>
<dl id="attachment_799">
<dt><a href="../wp-content/uploads/2010/12/t-shirts-w500.jpg"><img title="t-shirts-w500" src="../wp-content/uploads/2010/12/t-shirts-w500.jpg" alt="" width="500" height="752" /></a> </dt>
<dd>Fastest Internet in Merica &#8211; Detail</dd>
</dl>
</div>
<div>
<dl id="attachment_797">
<dt><a href="../wp-content/uploads/2010/12/t-shirts-8-w500.jpg"><img title="t-shirts-8-w500" src="../wp-content/uploads/2010/12/t-shirts-8-w500.jpg" alt="" width="500" height="332" /></a> </dt>
<dd>Fastest Internet in Merica &#8211; Detail</dd>
</dl>
</div>
<div>
<dl id="attachment_795">
<dt><a href="../wp-content/uploads/2010/12/t-shirts-6-w500.jpg"><img title="t-shirts-6-w500" src="../wp-content/uploads/2010/12/t-shirts-6-w500.jpg" alt="" width="500" height="332" /></a> </dt>
<dd>Fastest Internet in Merica &#8211; Detail</dd>
</dl>
</div>
<div>
<dl id="attachment_793">
<dt><a href="../wp-content/uploads/2010/12/t-shirts-4-w500.jpg"><img title="t-shirts-4-w500" src="../wp-content/uploads/2010/12/t-shirts-4-w500.jpg" alt="" width="500" height="332" /></a> </dt>
<dd>Fastest Internet in the USA &#8211; Detail</dd>
</dl>
</div>
<div>
<dl id="attachment_792">
<dt><a href="../wp-content/uploads/2010/12/t-shirts-3-w500.jpg"><img title="t-shirts-3-w500" src="../wp-content/uploads/2010/12/t-shirts-3-w500.jpg" alt="" width="500" height="332" /></a> </dt>
<dd>Fastest Internet in the USA &#8211; Detail</dd>
</dl>
</div>
]]></content:encoded>
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		<title>Level 2 Open House / Christmas Party &#8211; Dec 14</title>
		<link>http://level2b.com/level-2-open-house-christmas-party-dec-14/</link>
		<comments>http://level2b.com/level-2-open-house-christmas-party-dec-14/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 22:04:46 +0000</pubDate>
		<dc:creator>Nate Johnson</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Level 2 Design]]></category>
		<category><![CDATA[Christmas Party]]></category>
		<category><![CDATA[Open House]]></category>

		<guid isPermaLink="false">http://level2b.com/?p=783</guid>
		<description><![CDATA[Please RSVP below in the comments section if you plan on attending the Level 2 Open House / Christmas Party. We will be giving out gifts and food will be provided by Pie Slingers Pizzeria. Here are some directions to Level 2
Remember to comment below including the number in your party if you plan on [...]]]></description>
			<content:encoded><![CDATA[<p>Please RSVP below in the comments section if you plan on attending the Level 2 Open House / Christmas Party. We will be giving out gifts and food will be provided by <a href="http://www.pieslingers.com">Pie Slingers Pizzeria</a>. <a href="http://level2b.com/directions-to-level-2/">Here are some directions to Level 2</a></p>
<p>Remember to comment below including the number in your party if you plan on attending.</p>
<p><a href="http://level2b.com/wp-content/uploads/2010/11/Open-House-Christmas-Party_websize.jpg"><img src="http://level2b.com/wp-content/uploads/2010/11/Open-House-Christmas-Party_websize.jpg" alt="" title="Open-House-Christmas-Party_websize" width="500" height="647" class="aligncenter size-full wp-image-781" /></a></p>
]]></content:encoded>
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		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Sketching: Ideas On Paper</title>
		<link>http://level2b.com/sketching-ideas-on-paper/</link>
		<comments>http://level2b.com/sketching-ideas-on-paper/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 16:37:45 +0000</pubDate>
		<dc:creator>Tyler Johnson</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Level 2 Design]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Sketch]]></category>

		<guid isPermaLink="false">http://level2b.com/?p=354</guid>
		<description><![CDATA[
Developing concepts and ideas for a website design, icon or logo, or any type of graphic development can seem like an overwhelming task at times. No matter how many websites you have created or logos you&#8217;ve developed, the creative process is always something that can take a lot out of you. True, there are days [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://level2b.com/wp-content/uploads/2010/03/sketch-1.jpg"><img class="alignnone size-full wp-image-355" title="Sketch - Layout" src="http://level2b.com/wp-content/uploads/2010/03/sketch-1.jpg" alt="Sketch - Layout" width="500" height="150" /></a></p>
<p>Developing concepts and ideas for a website design, icon or logo, or any type of graphic development can seem like an overwhelming task at times. No matter how many websites you have created or logos you&#8217;ve developed, the creative process is always something that can take a lot out of you. True, there are days when this process seems to come as easily and naturally as walking or breathing, but those days come about less often then I would care to admit. This is where sketching, for me, enters the picture (no pun intended). Sketching out ideas and concepts helps me quickly sift throughout the ideas trapped inside my head. I must admit, I do spend a bit too much time in this phase of the project because of my love for it.</p>
<div id="attachment_358" class="wp-caption alignnone" style="width: 510px"><a href="http://level2b.com/wp-content/uploads/2010/03/sketch-2.jpg"><img class="size-full wp-image-358 " title="Zoowee Music Bubble Layout" src="http://level2b.com/wp-content/uploads/2010/03/sketch-2.jpg" alt="Zoowee Bubble Layout" width="500" height="150" /></a><p class="wp-caption-text">Layout sketches for Zoowee Music. Developed layout for container that would hold Artist profile, album list, songs, etc.  </p></div>
<p>Thanks to an extremely talented artistic mother, I have been sketching obsessively since I was young. Thankfully web and graphic design gives me an outlet to put this obsession to use. Sketching out layouts for websites is essential to my process, but I really enjoy icon and graphic development. This is where the pen and pencil really helps me plan out how an objects or graphics will end up being rendered on the computer.</p>
<div id="attachment_367" class="wp-caption alignnone" style="width: 510px"><a href="http://level2b.com/wp-content/uploads/2010/03/sketch-6.jpg"><img class="size-full wp-image-367" title="sketch-6" src="http://level2b.com/wp-content/uploads/2010/03/sketch-6.jpg" alt="Zoowee Icon Development" width="500" height="150" /></a><p class="wp-caption-text">Zoowee Icon Development </p></div>
<div id="attachment_361" class="wp-caption alignnone" style="width: 510px"><a href="http://level2b.com/wp-content/uploads/2010/03/sketch-31.jpg"><img class="size-full wp-image-361" title="sketch-3" src="http://level2b.com/wp-content/uploads/2010/03/sketch-31.jpg" alt="Zoowee Dashboard Sketch" width="500" height="150" /></a><p class="wp-caption-text">Sketch for Zoowee Dashboard Graphics. Depicting the monitoring and managment of your Zoowee Bubbles.</p></div>
<div id="attachment_363" class="wp-caption alignnone" style="width: 510px"><a href="http://level2b.com/wp-content/uploads/2010/03/sketch-4.jpg"><img class="size-full wp-image-363" title="sketch-4" src="http://level2b.com/wp-content/uploads/2010/03/sketch-4.jpg" alt="Icon Development for Zoowee" width="500" height="150" /></a><p class="wp-caption-text">Launch Icon Development</p></div>
<p><a href="http://rockyhorton.com" target="_blank">Rocky Horton</a> helped me discover the graph paper <a href="http://www.moleskineus.com/largesquared.html" target="_blank">moleskin</a> (I know, I know its typical designer to carry this around but it fits so well into my bag and they are so easy to keep organized) which has really helped with sketches for websites and logos. Its a wonder I didn&#8217;t make this connection sooner (living in a pixel based world).</p>
<div id="attachment_365" class="wp-caption alignnone" style="width: 510px"><a href="http://level2b.com/wp-content/uploads/2010/03/sketch-5.jpg"><img class="size-full wp-image-365 " title="sketch-5" src="http://level2b.com/wp-content/uploads/2010/03/sketch-5.jpg" alt="Addicted to the Outdoors Sketch" width="500" height="150" /></a><p class="wp-caption-text">Layout sketch for Addicted to the Outdoors</p></div>
<p>I&#8217;ll post a follow-up to this with more of my sketches once I get my sketch books together. This just happens to be the sketchbook sitting in front of me at the time, but I will sift through the boxes I have at home and post some more detailed images and more on my process in my next post.</p>
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		<item>
		<title>Level2 in Haiti</title>
		<link>http://level2b.com/level2-in-haiti/</link>
		<comments>http://level2b.com/level2-in-haiti/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 00:32:45 +0000</pubDate>
		<dc:creator>Philip Brown</dc:creator>
				<category><![CDATA[Level 2 Design]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[On Mission]]></category>
		<category><![CDATA[Volunteering]]></category>

		<guid isPermaLink="false">http://level2b.com/?p=303</guid>
		<description><![CDATA[
Recently, I was given the opportunity by Peavine Baptist Church and Score International to be part of a relief trip to Haiti.  We were given a window of about five hours to decide if we would be a part, and I really felt that I was to go and help out in anyway I could. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-306 alignright" title="DSCN0436" src="http://level2b.com/wp-content/uploads/2010/02/DSCN0436-300x225.jpg" alt="DSCN0436" width="300" height="225" /><br />
Recently, I was given the opportunity by <a title="Peavine Baptist Church" href="http://www.peavine.org" target="_blank">Peavine Baptist Church</a> and <a title="Score International" href="http://scoreinternational.org/" target="_blank">Score International</a> to be part of a relief trip to Haiti.  We were given a window of about five hours to decide if we would be a part, and I really felt that I was to go and help out in anyway I could.  I thought I was going to Haiti to help and change them, but I was the one who was changed.</p>
<p>I won&#8217;t go into detail about the trip, but will tell you some experiences.  Most of the people there live in makeshift houses and have few to no amenities.  Most of the individuals were without and in need before the earthquake.  I did see houses that had collapsed and devastation, but what I will bring back from this trip is that the children there have nothing, but they are always happy.</p>
<p style="text-align:center;"><a rel="attachment wp-att-310" href="http://level2b.com/level2-in-haiti/haiti-081/"><img class="size-medium wp-image-310 alignnone" title="Haiti 081" src="http://level2b.com/wp-content/uploads/2010/02/Haiti-081-300x225.jpg" alt="Haiti 081" width="151" height="113" /></a> <a rel="attachment wp-att-314" href="http://level2b.com/level2-in-haiti/orphanage-43/"><img class="size-medium wp-image-314 alignnone" title="orphanage (43)" src="http://level2b.com/wp-content/uploads/2010/02/orphanage-43-300x225.jpg" alt="orphanage (43)" width="151" height="113" /></a></p>
<p>When we would walk down the street, children would run out just to wave and smile at you.  It was amazing.  We were involved in several clean up efforts at an orphanage, school, church, clinic, and the house of the missionaries(<a title="Haiti Gospel Mission" href="http://www.haitigospelmission.org/" target="_blank">Haiti Gospel Mission</a>).  We were able to hand out food to about a thousand people one morning, which was an awesome site to see.  As I am standing there in the ninety degree heat trying to keep order in this massive line, I am totally overcome with chills.  The day before, tickets were handed out in the villages surrounding the clinic, which would allow individuals to receive the food.  Some didn&#8217;t have tickets, some tried to rush the line, and one even tried to create a fake ticket.  It hit me right in the face.  What is going to happen when we stand before the Almighty?  Will we have tickets?  Will someone say to you, &#8220;why didn&#8217;t you tell me where to get a ticket,&#8221;  as some did.  Do you think you have the right ticket, but in the end it is a false one?  It was an incredible experience.  I don&#8217;t know if I did anything to change the country, but being in Haiti sure changed me.</p>
<p style="text-align:center;"><a rel="attachment wp-att-309" href="http://level2b.com/level2-in-haiti/haiti-069/"><img class="alignnone size-thumbnail wp-image-309" title="Haiti 069" src="http://level2b.com/wp-content/uploads/2010/02/Haiti-069-150x150.jpg" alt="Haiti 069" width="150" height="150" /></a> <a rel="attachment wp-att-308" href="http://level2b.com/level2-in-haiti/haiti-033/"><img class="alignnone size-thumbnail wp-image-308" title="Haiti 033" src="http://level2b.com/wp-content/uploads/2010/02/Haiti-033-150x150.jpg" alt="Haiti 033" width="150" height="150" /></a></p>
<p style="text-align:center;"><a rel="attachment wp-att-311" href="http://level2b.com/level2-in-haiti/haiti-083/"><img class="alignnone size-thumbnail wp-image-311" title="Haiti 083" src="http://level2b.com/wp-content/uploads/2010/02/Haiti-083-150x150.jpg" alt="Haiti 083" width="150" height="150" /></a> <a rel="attachment wp-att-312" href="http://level2b.com/level2-in-haiti/img_0299/"><img class="alignnone size-thumbnail wp-image-312" title="IMG_0299" src="http://level2b.com/wp-content/uploads/2010/02/IMG_0299-150x150.jpg" alt="IMG_0299" width="150" height="150" /></a></p>
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		<title>Level 2 Video Series &#8211; Episode 1 &#8211; What&#8217;s Coming in 2010</title>
		<link>http://level2b.com/level-2-video-series-episode-1-whats-coming-in-2010/</link>
		<comments>http://level2b.com/level-2-video-series-episode-1-whats-coming-in-2010/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 01:44:38 +0000</pubDate>
		<dc:creator>Nate Johnson</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[For Fun]]></category>
		<category><![CDATA[Level 2 Design]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[What's Coming]]></category>

		<guid isPermaLink="false">http://level2b.com/?p=278</guid>
		<description><![CDATA[
Level2 Design 2010 Update from Level 2 Design on Vimeo.
]]></description>
			<content:encoded><![CDATA[<p><object width="450" height="253"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=8599947&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=8599947&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="450" height="253"></embed></object>
<p><a href="http://vimeo.com/8599947">Level2 Design 2010 Update</a> from <a href="http://vimeo.com/level2d">Level 2 Design</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
]]></content:encoded>
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		<item>
		<title>Writing Website Copy is Hard</title>
		<link>http://level2b.com/writing-website-copy-is-hard/</link>
		<comments>http://level2b.com/writing-website-copy-is-hard/#comments</comments>
		<pubDate>Sun, 05 Jul 2009 21:14:25 +0000</pubDate>
		<dc:creator>Nate Johnson</dc:creator>
				<category><![CDATA[Level 2 Design]]></category>
		<category><![CDATA[Web Publishing]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[Text writing]]></category>
		<category><![CDATA[Website Copy]]></category>

		<guid isPermaLink="false">http://level2b.com/?p=152</guid>
		<description><![CDATA[The copy for my website stinks . . . .
We&#8217;re not all copy-writers, or English majors, so writing copy can be a difficult task. It&#8217;s important to be succinct and grammatically correct, while also getting your point across. Here are a few pointers that will help you write effective copy for your website.
1. Brevity &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>The copy for my website stinks . . . .</p>
<p>We&#8217;re not all copy-writers, or English majors, so writing copy can be a difficult task. It&#8217;s important to be succinct and grammatically correct, while also getting your point across. Here are a few pointers that will help you write effective copy for your website.</p>
<p>1. Brevity &#8211; Web audiences don&#8217;t like to read. Fewer words are better.</p>
<p>2. Graphics/Images &#8211; Support your brief text with a good picture or image.  Remember, &#8220;a picture is worth a thousand words.&#8221;</p>
<p>3. Lists &#8211; Bullet points or numbered lists can be very effective.</p>
<p>4. Hierarchy &#8211; Important information must stand out. Font weight (bold), size, and color matter. A box containing key phrases from the text will be read before the text itself. Use the boxes to insure your main points are conveyed, especially when large amounts of text must be used.</p>
<p>5. Proper Grammar &#8211; Use proper tense consistently (first person, third person, etc.). Here&#8217;s a helpful link <a href="http://www.libraryonline.com/default.asp?pID=49" target="_blank">Elements of Proper Grammar</a></p>
<p>6. Keep it Simple &#8211; Although tempting to use big complex words and descriptors, don&#8217;t.  You&#8217;ll only confuse the reader.</p>
<blockquote><p>Broadly speaking, the short words are the best, and the old words best of all. <br /> &#8211; Winston Churchill</p></blockquote>
<p>7. Quotes &#8211; Use well-known sources and quotes to support your copy. Testimonials can add credibility, and are more likely to be read.</p>
<p>8. Key Words &#8211; Don&#8217;t forget about Search Engines &#8211; Be sure to include keywords wherever possible, but don&#8217;t be tacky.  A good rule of thumb is to use a keyword no more than 5-7 times per 250 words.</p>
<p>9. Proofread &#8211; Show the text to 3 people who will provide honest feedback.</p>
<p>10. Avoid Clichés &#8211; Phrases such as &#8220;state-of-the-art,&#8221; &#8220;high quality,&#8221; and &#8220;high tech&#8221; are overused and ineffective. If it doesn&#8217;t sell you, it won&#8217;t sell the reader.</p>
<p>Using these helpful copywriting hints will greatly improve the text and readability of your website.</p>
]]></content:encoded>
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		<item>
		<title>Found Letterform Friday</title>
		<link>http://level2b.com/found-letterform-friday/</link>
		<comments>http://level2b.com/found-letterform-friday/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 15:36:36 +0000</pubDate>
		<dc:creator>Nate Johnson</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Observations]]></category>
		<category><![CDATA[Level 2 Design]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Font]]></category>
		<category><![CDATA[found letterform]]></category>
		<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://level2b.com/?p=146</guid>
		<description><![CDATA[It&#8217;s actually Saturday, but I&#8217;m going to try to make this a Friday staple on the blog. I found an old Ford Bronco yesterday that had a fantastic font used for the name &#8220;Bronco&#8221; on the side. Below are the pictures of the font, and the Bronco itself.
Whoever&#8217;s Bronco this is&#8230; I like it.
]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s actually Saturday, but I&#8217;m going to try to make this a Friday staple on the blog. I found an old Ford Bronco yesterday that had a fantastic font used for the name &#8220;Bronco&#8221; on the side. Below are the pictures of the font, and the Bronco itself.
<a href='http://level2b.com/found-letterform-friday/bronco_full/' title='bronco_full'><img width="150" height="150" src="http://level2b.com/wp-content/uploads/2009/07/bronco_full-150x150.jpg" class="attachment-thumbnail" alt="" title="bronco_full" /></a>
<a href='http://level2b.com/found-letterform-friday/bronco_type/' title='bronco_type'><img width="150" height="150" src="http://level2b.com/wp-content/uploads/2009/07/bronco_type-150x150.jpg" class="attachment-thumbnail" alt="" title="bronco_type" /></a>
</p>
<p>Whoever&#8217;s Bronco this is&#8230; I like it.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Commiting To Your Website</title>
		<link>http://level2b.com/commiting-to-your-website/</link>
		<comments>http://level2b.com/commiting-to-your-website/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 14:13:37 +0000</pubDate>
		<dc:creator>Nate Johnson</dc:creator>
				<category><![CDATA[Level 2 Design]]></category>
		<category><![CDATA[Commitment]]></category>
		<category><![CDATA[Maintanence]]></category>
		<category><![CDATA[Your Website]]></category>

		<guid isPermaLink="false">http://level2b.com/?p=86</guid>
		<description><![CDATA[Valuable products require a commitment. A house requires repair and upkeep, a car requires regular maintenance, and animals require food and shelter, amongst other things. A website is no different. While it can be a costly investment, if properly maintained, it can be one of the best investments you have.
If you ignore your website, however, [...]]]></description>
			<content:encoded><![CDATA[<p>Valuable products require a commitment. A house requires repair and upkeep, a car requires regular maintenance, and animals require food and shelter, amongst other things. A website is no different. While it can be a costly investment, if properly maintained, it can be one of the best investments you have.</p>
<p>If you ignore your website, however, and don&#8217;t fully commit to it, it will be like a valuable car that you keep in your garage and never take out, and after time the parts will rust, the gas will separate and the car will be undrivable.</p>
<p>So what are some things you can do to make sure your website is fulfilling its potential. </p>
<ul>
<li>1. Update your website regularly. This is the most important thing, so schedule time to update or you won&#8217;t do it. Whether it&#8217;s once a week, or once a month, updates will pay off. The more frequent the better.</li>
<li>2. Give your website a good surrounding cast. Point people to your website with a good overall marketing plan. Brochures, Business cards, fliers, email and print newsletters, and any advertising should all point to the website. </li>
<li>3. Think creatively about how to push people to your site. Events, promotions, &#038; contests are all good ways to get people to your site. If your website contains information for a contest for a new ipod then you can be sure people will go there to get it. </li>
</ul>
<p>Here are more examples of ways to <a href="http://level2b.com/marketing-your-website/">promote your website</a>. Remember, your website does nothing for you if you don&#8217;t commit to it.</p>
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