RSSSearch Engine Optimization, or “Organic Search” results as defined in Part 1 of this series, is all the things you can do to advance your website in the regular unpaid listings on Google, or other search engines.
There are many things that your site designer can do to help your site be as optimized as possible. But AT LEAST 50% of your search engine optimization is up to you, I think it’s more like 75%. Here are some of the basic things we do to make sure your site is optimized:
- build sites in DIVs with CSS
- include a keyword relevant, reasonable title for each page
- include text links to all main pages of the site
- include a site map
- place ALT tags on all images
You don’t have to understand what the heck we just said. There are many more that we do but won’t go into here. Those are just some of the basics.
Honestly, that paragraph is far less important than this one. Here are some of the things that YOU can do to improve your SEO that will outweigh the things mentioned above:
- UPDATE YOUR SITE FREQUENTLY
- Twitter, Facebook, MySpace, whatever Social Network you use – post updates there about your site and provide links
- UPDATE YOUR SITE FREQUENTLY
- Ask friends with sites, or companies that provide complimentary but not competing services to link to you
- UPDATE YOUR SITE FREQUENTLY
All of this stuff is explained further in the Blog Post – Committing to Your Website, take a look at it.
