Archive for the ‘Tips & Techniques’ Category

SEO vs SEM Part 2

Tuesday, March 9th, 2010

Search Engine Optimization, or “Organic Search” results as defined in Part 1 of this series, is all the things you can do to advance your website in the regular unpaid listings on Google, or other search engines.

There are many things that your site designer can do to help your site be as optimized as possible. But AT LEAST 50% of your search engine optimization is up to you, I think it’s more like 75%. Here are some of the basic things we do to make sure your site is optimized:
- build sites in DIVs with CSS
- include a keyword relevant, reasonable title for each page
- include text links to all main pages of the site
- include a site map
- place ALT tags on all images
You don’t have to understand what the heck we just said.  There are many more that we do but won’t go into here. Those are just some of the basics.

Honestly, that paragraph is far less important than this one. Here are some of the things that YOU can do to improve your SEO that will outweigh the things mentioned above:
- UPDATE YOUR SITE FREQUENTLY
- Twitter, Facebook, MySpace, whatever Social Network you use – post updates there about your site and provide links
- UPDATE YOUR SITE FREQUENTLY
- Ask friends with sites, or companies that provide complimentary but not competing services to link to you
- UPDATE YOUR SITE FREQUENTLY

All of this stuff is explained further in the Blog Post – Committing to Your Website, take a look at it.

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Know Your Audience

Friday, January 29th, 2010

Wednesday I attended a seminar put on by Grass Roots Marketing out of Knoxville, TN. The seminar was actually about search engines and social networks, but the thing that they stressed the most, and businesses should understand the most is this: If you know your audience, you can easily and effectively market your product.

What does it mean to “Know your audience”?
1. You know who they are: Males, ages 22-30.
2. You know what they like: Outdoors, sports, action movies.
3. You know where they are: nationwide in suburbs
4. You know their behaviors: they buy jerseys, electronics, and mt. dew

Grassroots discussed this in relation to their behavior online, and what users gravitate towards. You can either market to people’s tendencies using google ad words and specifying your audience, and you can follow statistics on your site to see what pages people are visiting the most, what they are clicking on, where they are coming from, and where they are going.

Knowing your audience doesn’t give you a good product, but knowing your audience allows a good product to reach the people it is made for.

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Apple Mighty Mouse

Monday, July 6th, 2009

Ok, here at Level2D we have been having some trouble with Apple’s not-so Mighty Mouse.  I don’t know how we lived without the scroll ball in the first place.  Anyway, every Mighty Mouse that we have had, the scroll ball has quit working all together or work intermittently.  I did some searching today to see if anyone else has had this problem, and of course, others have.  Let’s take one step back.  I have tried cleaning the mouse with a damp cloth and even alcohol with no luck.  The post that I found on Apple said to turn the mouse over on a blank sheet of paper and press, with some force, and roll the ball around to clean it.  I thought there is no way that this would work.  Well, I tried it for giggles.  To my surprise, the Mighty Mouse is now working.  Go figure.  Try it out.

Blessings,
Philip B.

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