Completing a job correctly requires selecting the right tool. Sometimes you need a simple hammer, while other times a nail gun is a must. Similarly, you have options in the tools you select to maximize your effectiveness on the web. We’d like to briefly discuss two different website tools available to help you achieve the best results: (1) dynamic website, and (2) static website. The better you understand your goals, the better you’ll be able to select the right website tool. Here are three very important questions that will help you select the right website tool:
What are the basic differences between dynamic and static websites?
The differences are pretty simple. When building a static site, the web developer will construct the pages as they will be retrieved by the browser, usually in basic HTML and CSS. With dynamic sites, the pages are constructed “on the fly” by scripts ran by the web server. As a result it’s much easier to add additional pages and functionality to the site. A correctly programmed dynamic site will enable the website administrator to easily edit or change content through a Content Management System (CMS). On the other hand, changing or updating a static website requires building a file transfer protocol (FTP) process, downloading pages, making changes to the pages, then uploading to the static site.
Which is the best tool for me, dynamic or static?
Static website: A static website is simple. It is best when you never (or seldom) desire to change content or functionality. Search engine optimization (SEO) should not be your goal with a static site. It’s primary purpose is to provide information on your business or service (often referred to as an online business card).
Dynamic website: Your desire is to add or update information; the site can be managed and edited by one or several people. You can add new and different functions, while improving search engine recognition. A dynamic site is essential when seeking to sell products and acquire new customers.
What should I do to receive a high rank from Google, and increase visits to my website?
Frequently updating your website is extremely important to achieve sustained recognition from Google, but more is required. Having well placed words is crucial, whether you have a dynamic or static website; well placed keywords in your content will definitely help to improve your Google ranking. Generating additional traffic to your site is also very important for improving your Google rank, and one of the best ways to increase visitors is to keep updating and changing content. A dynamic website provides a great advantage because you can keep visitors coming back for updated information, and you’ll have others wanting to link to your site.
Most importantly, be persistent. Your success will increase as you learn to interact with your website visitors. Understand your goals, then select the appropriate tool.