RSSWednesday I attended a seminar put on by Grass Roots Marketing out of Knoxville, TN. The seminar was actually about search engines and social networks, but the thing that they stressed the most, and businesses should understand the most is this: If you know your audience, you can easily and effectively market your product.
What does it mean to “Know your audience”?
1. You know who they are: Males, ages 22-30.
2. You know what they like: Outdoors, sports, action movies.
3. You know where they are: nationwide in suburbs
4. You know their behaviors: they buy jerseys, electronics, and mt. dew
Grassroots discussed this in relation to their behavior online, and what users gravitate towards. You can either market to people’s tendencies using google ad words and specifying your audience, and you can follow statistics on your site to see what pages people are visiting the most, what they are clicking on, where they are coming from, and where they are going.
Knowing your audience doesn’t give you a good product, but knowing your audience allows a good product to reach the people it is made for.
