RSSIn reality, if you have a CMS, you control the most important of your Search Engine Optimization, the content. There is however, another very vital part of SEO that you also control. The page Titles. Here are some excerpts from the article, 5 Common SEO Mistakes with Web Page Titles, that outlines what to do with the title of your pages.
Page Titles that are too long or too short – Even though this is not a massive issue, short page titles will limit the potential of a page to rank for several keywords. Google, for example, can display up to 70 characters in their search engine results page (SERP) … But don’t overdo it. Keep in mind that the more keywords there are in the title, the more diluted they become. Having too many keywords in the page title, although visible by Google, can lead to the common issue of keyword cannibalization …
Terms that appear first in the title are the ones that will be given more importance.
Essentially, keep your page titles short and too the point. Also, keep your page titles relevant to the page they are for.
Keyword-stuffing is an unscrupulous tactic that a few SEO consultants use to improve their clients’ search engine rankings… not only does it affect your search engine ranking’s effectiveness, but is also the reason that we sometimes see non-relevant web pages ranking highly for a specific keyword.
While I don’t agree with everything in the article, there are some very helpful pointers here that can increase your visibility, and give you confidence when it comes time to create new pages, and rename existing ones.
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