If you ignore your website, however, and don’t fully commit to it, it will be like a valuable car that you keep in your garage and never take out, and after time the parts will rust, the gas will separate and the car will be undrivable.

So what are some things you can do to make sure your website is fulfilling its potential.

• 1. Update your website regularly. This is the most important thing, so schedule time to update or you won’t do it. Whether it’s once a week, or once a month, updates will pay off. The more frequent the better.
• 2. Give your website a good surrounding cast. Point people to your website with a good overall marketing plan. Brochures, Business cards, fliers, email and print newsletters, and any advertising should all point to the website.
• 3. Think creatively about how to push people to your site. Events, promotions, & contests are all good ways to get people to your site. If your website contains information for a contest for a new ipod then you can be sure people will go there to get it.

Here are more examples of ways to promote your website. Remember, your website does nothing for you if you don’t commit to it.