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Tip #3 is best summarized in two simple words: BE FEARLESS.
If you have a new idea or thought, use it. If you have an innovative design idea, give it a shot. If you want to try something new, don’t hesitate.
Your interactive website should convey a personality; it should be current, changing, and responsive, utilizing a user-friendly content management system (CMS) that enables the site administrator to easily edit content, add links, and update graphics. It must engage visitors and encourage a reaction. Much like a conversation between friends, the truly interactive website will be fluid and ever changing.
Too many websites are designed as virtual billboards–they look good, but they’re not really interactive. Sort of like a good-looking date with zero personality. Substance will trump appearance every time (a good balance is key). Do your best to understand the characteristics and desires of people you want visiting your site, and create an interactive environment that reaches out to them. Above all else, don’t be afraid to take a chance.
The best thing about your website is that you can make changes almost immediately. If you learn that something’s not working, change it; if you’re not getting the response or feedback you want, try another approach; if the design is difficult for visitors to navigate, then redesign. It’s not a billboard or a magazine ad. You can make changes.
Above all else, pay attention to your visitor statistics. Try new and different approaches to reach your audience. Develop a Rambo-like approach: shoot now, ask questions later. Successful web strategies come from trial and error. Your biggest mistakes will happen when you don’t allow yourself the freedom to make mistakes.
Don’t be afraid to make changes using your CMS. It’s the mechanism for bringing personality and new information to your site. BE FEARLESS.
If you need help with suggestions or ideas for improving the interactivity of your site, give us a call at 423-509-6637.
sidenote – any post where we can insert Rambo, we are all over.
